1. How to find an agency Reviewing DM agency arrangements Managing out your agency How to find an agency 2. Managing the pitch process Managing the pitch process Writing a brief Evaluating DM agency pitches 3. Appointing a new agency Contract and fee negotiations Suggested terms and conditions Survey of DM agency fees Agency best practice				INTRODUCTION... Finding the right agency with the right skills, chemistry and culture to work successfully with you can be a time-consuming, exhausting and expensive process. The DMA and AAR, the agency search and selection consultancy, have joined together to produce this series of guides to help you when you are selecting and managing agencies. For agencies, there is also a link to DMA best practice guidelines and DM code requirements. A NEW SHOWCASE OF DIRECT MARKETING Xtreme Information is working with the DMA and Royal Mail to launch a new ongoing showcase of direct marketing. We need your expertise to develop a name and a call for entries. Click here to download the creative brief
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